Commercial Projects

CBS Television City Main Screening Room

We design and Manage Dynamic Projects world-Wide

Inn0vative Theatres is recognized as a leading Commercial Cinema and Screening Room design and build company.  We are dedicated to creating unique and superior entertainment environments. 

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American Film Institute

Ted Ashley Screening Room

The American Film Institute (AFI) is known worldwide for producing some of today’s most regarded producers, directors, and cinematographers. 

 The campus buildingsh ouse numerous classrooms, labs, and instructional screening rooms. It is well-preserved example of early 20th century California architecture. 

Innovative Theatres de-constructed the entire screening room to begin to make over. It was redesigned and built with new acoustics, platform and seating, and millwork. From a technical standpoint, Innovative Theatres provided  host of performance-based improvements, including:         Architectural room acoustics, energy-efficient Lighting, HVAC & noise management, custom designed editing workstation and a complete room renovation.  In addition, we installed a new State-of-the-art 4K digital video system and JBL professional sound system

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CBS Television City

Main Screening Room

Since its opening in 1952, Television City, Los Angeles has been the West Coast home of CBS broadcasting and an iconic symbol for Southern California’s entertainment industry.  

Innovative Theatres began working with CBS engineers on the renovation of the primary screening room to update the room’s 70’s-era automation and transition the existing projection system from 35mm film to professional-grade D-Cinema digital technology and the sound system to 7.1 logic digital surround.

Improved acoustics and new, luxurious cinema seating and modernized interior finishes spearheaded the screening room renovation. Additionally, state-of-the-art LED Lighting provides a projected CBS logo onto new ‘monolith’ theater walls and accent (color-changing) lighting for a new ‘dropped’ soffit suspended above the audience seating area.  

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Europlex Cinemas

Avery Cinema Complex - Switzerland

The Avery Cinema Complex is next to the Autobahnen der Schweiz. It allows for direct customer availability to the theater complex . Access to all eight theaters is from a single large atrium foyer equipped with the latest Digital projection (D-Cinema) and current technology Digital THX sound.   

Sophisticated architectural lighting effects combine with projected digital signage and imagery add an extra dimension of Kinetic excitement to the Europlex Cinemas.  

In this section’s first of several images,  Innovative Theatres developed an all-inclusive program of ultimately ‘projected’ signage and building ornamentation for this progressive Swiss-based cinema developer.  

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American Film Institute

Francovich/Barnes screening room

The American Film Institute, (AFI) is one of the world’s most esteemed private film schools.  

During our initional discussions with AFI, one of the prerequisite requests for the Francovich/Barnes Screening Room was that the finished theater, although new, should feel as if it were original to the building.

Innovative planners studied the existing facility to identify defining interior and exterior elements.  With this in mind, the finished interior design plan evolved as a high-tech, functional renovation rooted firmly in the building’s history.

When it came to technical and mechanical updates, Innovative Theatres provided a host of performance-based improvements, including : architectural room acoustics, energy-efficient lightingHVAC & noise management7.1 logic theater sound, resolve film editing capabilities and Crestron system and room controls.

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Ford Motor Company

South Bay Ford - Video Array

Innovative Theatres designed and fabricated the center video display structure for the Ford Motor Company’s South Bay Ford Auto Dealership.  The aluminium tubular structure is designed to mount 4 light illuminating video substrates around the perimiter. High-lumin video projecters are hidden in the ceiling space and projects onto the video screens from above. All screens can independant program material from a multitude of video sources installed into the communications room on the facility’s upstairs floor. Movies, advertising and broadcast sources play continuosly through-out open hours. 

In addition, the video array an assortment of necessary facility devices including, area lighting, security cameras and area focused speaker systems to provide audio for video and showroom music. Innovative also wired and installed the company’s complete sophisticated comunication system.

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Virgin Galactic - Space Port

White Sands - New Mexico

Space Port America is the visionary creation of Dick Rutan and Richard Branson for Virgin Galactic, their recently conceived space tourism company.  Perhaps more significantly, it’s the world’s first committed air terminal for private space travel.

 During the early design stages of the recently completed Spaceport America in White Sands, New Mexico, Innovative Theatres was contacted to provide design and technical consultation for key areas of the project including the Launch Control Room, Terminal Lounge areas and the private ‘Celebration Suite’ for the friends  and families of Virgin Galactic’s new space tourists.  Innovative Theatres worked with project engineers on many design sketches to explore ideas from launch control seating systems to luxurious viewing lounges of this history-making terminal.