Los Angeles Home Theater – Screening Room Design

Award Winning

Theater Designers

Innovative Theatres

Innovative Theatres is an High-End Home Theater and Screening Room Design Build Company Based in Los Angeles.

Innovative Theatres

With over 25 years of experience, Innovative Theatres is a recognized industry leader in home theater and home cinema design, screening room design, build, and installation worldwide.

Our award-winning team of theater designers, technicians, and skilled production professionals combine to provide complete theater design, installation, and project support from concept to completion.

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Keith Willis

CEO / Co-Founder

Keith Willis began his career in the music industry, working and collaborating with artists: Prince, Chick Corea, Journey, Steve Miller Band, Lee Ritenour, and others.

His passion for design combined with extensive technical knowledge is the foundation for Innovative Theatres.

Since 2005, Innovative has accomplished a wide range of custom commercial and residential projects. Clients include CBS Broadcasting, The American Film Institute (AFI), Paramount Studios, to name a few.

Educated at the University of California, Los Angeles (UCLA), and THX/Lucas Film.

He is the main creative force in design and engineering at Innovative Theatres.

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Explore Our Theaters:

Marrakech Cinématique

The Marrakech Cinématique. We produced early theater design and sightline studies for a legendary NBA personality. These concepts led to the development of Innovative Theatres’ Marrakech Cinématique.

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The Napoli Theater

THE NAPOLI THEATER is timelessly elegant and technically sophisticated. This outstanding private cinema is the product of a combined design effort between Innovative Theatres and one of Southern California’s premier interior design firms.

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The Carousel Cinema

THE CAROUSEL CINEMA, a uniquely themed theater, was hand-crafted for an avid collector of antique carousel horses. Following the idea of an ornate circus carousel, this design features intricate, hand-painted moldings and details surrounding custom giclee’ acoustical panels.

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CBS Television City

Since its opening in 1952, CBS TELEVISION CITY Los Angeles has been the West Coast home of CBS broadcasting and an iconic symbol for Southern California’s entertainment industry.

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CBS Cinema

THE CBS CINEMA is a DCI D-Cinema. It has 35mm projection capability for first-run movies and broadcast programming. The technology is up to today’s standards in every way.

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Cinema Montagna

The CINEMA MONTAGNA in Greco-Roman style has over-size cornice moldings and Doric columns as its featured elements.

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American Film Institute

THE AMERICAN FILM INSTITUTE (AFI) is known worldwide for producing some of today’s most regarded producers, directors, and cinematographers. Its picturesque Los Angeles campus commands breathtaking views of Hollywood below.

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Zen Room

THE ZEN ROOM. This famous theater represents a conscious departure from the traditional home cinema design and features comfortable banquette-styled seating with loose, unstructured
throw pillows. Wall acoustics are in the form of top-lit Shoji Screens.

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Santa Barbara Cinema

SANTA BARBARA CINEMA Based on a rugged mission-styled design, this theater features an arched architectural proscenium with inset, illuminated wrought-iron details, a beamed ceiling, and decorated transom windows within the theater’s perimeter soffit.

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Cinema Erte’

CINEMA ERTE.’ is an Art Déco themed theater reminiscent of the elaborate movie palaces of Hollywood’s Golden Age. Rich Burlwood elements blend with brushed steel and copper-toned ornamentation throughout the room. Vintage starburst elements punctuate an acoustically treated ceiling.

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Cinema Moderne

CINEMA MODERNE inspired by Mid-Century International Architecture, Cinema Moderne features sleek, tapered, polished wood columns accenting fabric-covered acoustical panels and perimeter cornices that house soft accent lighting.

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Craftsman Cinema

CRAFTSMAN CINEMA reminiscent of this iconic, turn-of-the-century architectural style, this design features carefully crafted natural wood elements accented with the vintage details that vividly express the Craftsman Era.

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Coastal Pleasure

This Palos Verdes Estates home features a 77″ OLED fixed flat screen for casual viewing and a 10′ roll-down film screen for an ISF/THX movie experience.

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CBS Main Screening

Located at CBS Television City, this control room operates the main screening room and provides content throughout the CBS complex.

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AFI Screening Room

The Francovitch-Barnes Screening room at AFI is a state-of-the-theater for many of today’s top directors and production teams.

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Ford Motor Company

The multiview screen array at the Ford Motor Company’s South Bay Facility displays satellite and promotional material for the many visitors and executives.

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An image of your lifetime memories should inspire your home theater. We help you bring your vision and desires to reality by crafting a home theater that exceeds your expectations.

   Screening Rooms

Screening room technology has never been more advanced and accessible to public and private institutions. The technology of commercial cinema projection is currently at a historic crossroads. Digital Cinema or D Cinema has replaced film projection technology for video media presentation. Theaters worldwide are aggressively switching over to digital media as the film becomes history.  D Cinema is specifically designed to download studio-produced content (movies) through a sophisticated processor that delivers first-run presentations while protecting (via encryption) the premier content’s security.

Also, there has been a considerable evolution in audio as we move from legacy 5.1 and 7.1 to Auro 3D, Dolby ATMOS, and the upcoming DTS X. These audio formats allow for the installation of additional layers of speakers to create” immersive audio” or Auro 3D,

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Home Theaters

Today it is now possible to get the same performance level from a private home theater as public cinemas. This includes ultra high-performing home cinemas such as IMAX. Innovative Theatres is a world-class private cinema design and build firm with extensive experience in customized installations for the discerning client. We provide state-of-the-art home theater technology with complete installation services. In addition, we offer comprehensive interior planning and fabrication,

We transform any room into a beautiful new home theater with our design services and installation.

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A/V & Smart Technology

Over the past decade, Audio/Video – sight and sound and the term “Smart technology” has an ever-increasing presence of intuitive products designed for home and industry. When engineered, programmed, and coordinated successfully, these systems become “smart homes” that can perform multiple complex functions without a great deal of owner input or effort.

Current trends suggest no foreseeable end to the development of such Smart products. That said, the challenge shall remain for owners, designers, and integrators to select the functions and features that will best and most efficiently provide the “Smart “amenities desired.

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Theater Lighting

Commercial and Residential Theater lighting and Control systems are integral in any project’s complete design. Innovative Theatres actively strives to create a lighting plan appropriate to the theater project’s design and architecture. A combination of low-voltage and LED lighting is used strategically to optimize direct and indirect light fields and then controlled from the theater automated scene settings. Also, area and sconce fixtures are utilized for esthetic and useful purposes. Step lighting for safety and entrance lighting for convenience is always part of a well-designed lighting plan.

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Project Management

Project management and interior fabrication are some of the most valuable services offered through Innovative Theatres. Project Management and Skilled Installation is the center point of Innovative Theatres’ unique single-source approach to Theater Design and Build.

Seasoned tradespeople, adept at all aspects of custom theater interiors, together with our designers and project managers, effectively take the ‘guesswork’ out of the intricate process of completing a successful cinema.

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Theater Acoustics

Acoustics play an essential role in each theater project. Acoustics, the science related to sound behavior and control, is an essential component in cinema design and construction. Custom-designed room acoustics are an integral element of each project. We craft the acoustics into each theater’s interiors design; properly designed acoustics reduce the transmission of theater sound to adjacent areas and shape the theater’s
sound quality to optimize the cinema sound’s overall performance.

Acoustic Isolation techniques are crucial to containing the powerful sound waves generated by today’s sophisticated audio systems.

Similarly, different techniques of Acoustic Reinforcement are necessary within the theater area to control and eliminate those sound waves that would conflict with the optimum enjoyment of the [in theater] sound.

A final element of Acoustics is Integration. Acoustical Integration involves the careful design of active acoustics into the theater’s architectural structure to create a well-performing technical space without compromising the interior architecture.

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Please see our Frequently Asked Questions for the details.

A.S.I.D Hall of Fame Award

American Society of Interior Designers

Each year the Los Angeles chapter of ASID selects one company within the interior design industry for inclusion into their Hall Of Fame.

Innovative Film Festival

Innovative Theatres Film Festival

Innovative Theatres will conduct its yearly Film Festival (projected) on July 6th, 2022

Most Creative Designers

Los Angeles Design Mart

The prestigious Los Angeles Design Mart presented Innovative Theatres the Most Creative for its Titanic themed movie theater.



Private home theaters combine various equipment and custom-fabricated products to achieve their magical appeal. We have found that the best custom home theater design and construction lie in a pleasing and functional design over the years.

Enjoy viewing a sample portfolio of our custom and commercial projects

Best Theater Company

Los Angeles channel KTLA entertainment series “Best of LA” recognized Innovative Theatres as a leader in Home Cinema Design. Featured in this Best of LA segment, Caroline discusses our process and her experience collaborating with us.

Best of L.A.

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