Los Angeles Home Theater – Screening Room Design

About us

Theater Design to Fit your Lifestyle

Innovative Theatres Inc. began in 2005 as an exclusive boutique home theater design firm in West Hollywood, Ca. Within a few years, we saw rapid growth and contracted five projects in four states and three in Asia. After expanding our facility and bringing aboard key qualified artisans, we completed the projects on time. We have since been designing, building, and installing projects for architects, interior designers, and clients worldwide.

Our single-point design, engineering & management strategy turned out to be a tremendous success!


Innovative Theatres

What Defines Us

Our unique approach to engineering and management has attracted residential and commercial theater clients from all corners of the globe. As frequently noted by Innovative Theatres principal Keith Willis, “We are one of the few firms that have architectural and interior designers and audio and video electronics engineers working together”. Solving the inherent challenges of seamlessly blending fine design details with constantly developing electronic technology has proven to be a key element to our success.

Keith Willis

Mr. Keith Willis, Innovative Theatres Inc. — CEO / Co-Founder |  2007-Present

Before forming Innovative, Keith toured and collaborated with many musical acts and artists, including Prince (the Artist), Journey (Band), The Time (Band). Chick Corea (Musician), Lee Ritenour (Band), and many more. His positions have included Tour Manager, Road Manager, Sound Engineer, and Guitar Technician. Keith is a private pilot and enjoys flying for pleasure.

As the principal, Keith, along with his team, orchestrates all company projects and is the main creative force in design and engineering. Innovative Theatres, founded in 2005, holds a unique market position by offering a single-source solution and project management of home theaters, screening rooms, design, and technology integration in the design/build industry.

Residential projects include many private theaters, recording studios, screening rooms, and “smart home” automated systems for key executives and talent in the entertainment industry, including Mr. Bruce Willis, Ms. Demi Moore, Mr. Carroll O’Conner, Mr. Leslie Moonves, Mr. Lee Perlman, Mr. and Mrs. Chuck Cusumano and Familyt to name a few.

Commercial project clients include The American Film Institute (AFI), Paramount Studios, CBS Productions, The Wonderful Company and others. Projects encompass the interiors, audio/video post-production studios, specialty technology projects and commercial theaters in Europe, Asia, South America, Canada, and the U.S. Cinemas include design, installation, and project management, acoustics, interiors, and automation.

Keith was educated at the University of California at Los Angeles (UCLA) and THX/Lucas Film San Rafael.

Complete Design and Management

We Bring New Possibilities.

Napoli Theater Equipment
equipment rack
Design and Management to a Completed Project

Project Management and skilled technicians are a center point of our approach to Theater Design and construction. Upon completing and approving project plans, our team organizes all phases of construction, procurement, custom fabrication, and on-site materials installation.

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