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                                                   All Innovative Theatres seats are made In America
                                                                    of hardwood construction and all top-grain leathers.

Public Theaters & Commercial Projects.

Innovative Theatres Designs and Builds Commercial Theaters and Public Spaces world-wide

Although the equipment specifications and project square footages for commercial electronics and interiors installations vary from those of private home cinemas, many basic design requirements remain similar and are essential to all installations - public and private . The key elements being:
  • User comfort,
  • Sound quality.
  • Video quality.
  • Pleasing environment.

System Design:

Commercial System Design relies on the careful selection and pairing of project-specific electronics and automation technology with the built theater or commercial environment.  A successful Commercial installation will provide clear, dynamic, audio and video quality to the entire audience or viewer group.

Projection Systems:

The Commercial Theater Industry is currently in a dynamic transition from traditional 35mm film projection to up-and coming digital " D Cinema" technology.  This shift in projection media represents a significant evolution in the functioning and design of Commercial Movie facilities.

In other commercial applications, from Boardrooms to Restaurants to Retail Stores, integrated audio and video is coming into its own within the interior design palette.    

Theater THX, DTS, Digital Sound:

The Commercial Movie/Theater Industry is responsible for the creation and development of measurable, standardized quality levels for the reproduction of Movie Sound.  THX sound technology, now available for Private Home Theater, is the industry standard for top-level audio performance.  learn more...

Theater and Assembly Seating:

With the rapid expansion of digital A/V technology for everything from Home Cinema to Corporate Boardrooms and Public Movie Theaters, new and exciting designs for audience seating offer comfort and function across the  broad spectrum of Theater and Contract Seating. learn more...

Theater and Architectural Acoustics:

Theater and Architectural Acoustics represents an entire science of controlling sound, from isolation and containment to enhancement and projection.  Acoustic reinforcement of public and private assembly and theater spaces is an essential part of the design process for the achievement of top quality audio performance and user comfort. learn more...

Commercial Interiors:

In addition to providing the basics of comfort and performance for the public, successful commercial interiors are expected to "Dazzle".  Throughout history, theaters, arenas, and public venues have occupied the focus of civic attention through outstanding architecture and technology.  Today, forward looking businesses are continuously pushing the envelope of electronics and interior design to create more amazing environmments for public enjoyment.

As illustrated in the photos to the right, Innovative Theatres was commissioned through Europlex of Switzerland to develop the concept of "electronic architecture" for a series of multiplex theaters throughout Europe.  Within the design, all signage and architectural decoration was created through the use of projected images and computer-controlled lighting.  

In two additional photos, Innovative Theatres was responsible for the design, fabrication and installation of a custom, ceiling-mounted, 3-screen video and audio installation featuring rear projection technology onto state-of-the-art, curved sub-straits.  The system is currently in use at South Bay Ford, Los Angeles. 

         Commercial Movie Theater Installation
             Click to View
            South Bay Ford
    Video Display Installation Video  

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Innovative Theatres, Inc., based in West Hollywood, California, is America's premier resource for home theater design and installation. Our Los Angeles area based showroom features a wide array of home theater seating, home automation equipment, acoustic devices, and custom home theater materials. Innovative Theatres provides top-of-the-line home theater design along with complete home theater and media room installations.

Innovative Theatres proudly provides custom home cinema design and installation in the following areas: Los Angeles county communities: Beverly Hills, West Hollywood, Hollywood, Santa Monica, Bel Air, Pacific Palisades, Malibu, Calabasas, Westlake Village, Chatsworth, Pasadena, Venice, Palos Verdes Estates, and Rolling Hills.

Innovative Theatres serves the south bay including Manhattan Beach, Hermosa Beach, Torrance, Redondo Beach, Playa Del Rey and marina Del Rey. Other southern California service areas include:  Orange County, Newport Beach, Newport Coast, Laguna Beach, Santa Barbara, Montecito, Palm Springs, Palm Desert, Rancho Mirage, Cathedral City, Rancho Santa Fe, Indian Wells and La Quinta,

Innovative Theatres also serves Northern California locations:  San Francisco, Monterrey, Carmel, Sonoma, Marin County and the Napa valley. Innovative theatres provides custom home theater design and installation to the San Diego Metropolitan area. Other united states service locations include: Chicago, New York, Santa Fe, Aspen, Vail, Telluride, Park City, St. Louis, Denver, Dallas, Houston, Washington D.C., Miami, Ft. Lauderdale, Palm Beach, Seattle, Boston, Las Vegas, Reno, Lake Tahoe, and Atlanta.

Innovative theatres' international service areas include: Vancouver, Toronto, Mexico City, Hawaii, Cabo San Lucas, London, Paris, Vienna, Berlin, Beijing, Geneva, Rome, Milan, Monaco, Dubai, Moscow, Athens and Tokyo.


Home Theater, Home Theater Design, Whole-home Audio and Video, Home Automation,  Smart Home Technology,  Lighting Control,
Home Theater Seating, Residential & Commercial Theater Design and Media Rooms

Innovative Theatres Inc. - West Hollywood, CA Showroom Appointments- 323-850-7900