“Innovative Theatres is recognized

as a leading residential and

commercial theater design/build

firm dedicated to creating fine

public and private cinema



Welcome To Innovative Theatres Custom Theater Designers

Over the past 22 years we are continually reminded
that in creating the finest home and commercial
theaters it is highly advantageous to design, fabricate
and install the entire project within a single company.
With experts in the fields from architecture to interiors,
electronics to automation we have found that both
designers and clients enjoy our coordinated approach.


What Defines Us

Innovative Theatres Inc. began as an exclusive boutique theater firm
catering to the elite residences of Southern California, Our unique
single point design and management approach has attracted both
residential and commercial theater clients from all corners of the
globe. As frequently noted by Innovative principals Keith Willis
and Jon Heberling, “It’s really quite surprising that in our industry,
Theater Design Build, we are one of the only firms that have
theater architectural and interior designers and audio and video electronics engineers working under one roof. Considering the inherent challenges of seamlessly blending fine design details with constantly evolving electronics technology, it seems almost inconceivable that a well functioning project could be produced effectively any other way.”

Theater Acoustics

Acoustics play an essential role in each theater project and have
two very distinct applications to consider. First, Acoustical Isolation
refers to the control of sound produced by the home theater system
to limit or eliminate its’ intrusion into other unwanted adjacent areas…or…to keep noise from adjacent areas from entering the private theater area. A wealth of products and techniques are available to address Acoustical Isolation in your home theater design. Second, Acoustical Treatment refers to the control and “shaping” of sound within the custom home theater space to eliminate the unwanted echoes and reverberations that compromise the true, intended fidelity of the broadcast material. As with isolation, a host of products and applications are available to use.

Home Theater Project Management

Project Management and Skilled Theater Installation is the center pointof Innovative Theatres’ outstanding single-source approach to
Custom Home Theater Design and Construction. Upon the completion and approval of project plans, Innovative Theatres’ management team initiates and organizes all phases of home theater construction, procurement, custom theater fabrication and on-site materials installation. To benefit our clients, many of the custom theater products provided byInnovative Theatres Inc. are fabricated and finished ‘off site’ forfast and efficient home theater installation and minimal disruption. Upon project completion, an Innovative Technician provides a technical walk-through and hands-on home theater instruction.

Theater Design and Planning

Architectural and Interior Evaluation and Design is an essential
first-step in any project with a home theater firm. Whether a plan review for a new structure or a job-walk of an existing site, this primary understanding of the intended project and its’ unique details will determine a host of decisions down the line. Further, a well rounded home or commercial theater interior design program addresses the essential elements of Motif and Style, Color, Materials and Personal Comfort. For any given private theater or commercial screening room there are numerous crucial theater design elements that not only need to be addressed, but also blended into a cohesive, well-functioning concept.

Cinema Lighting and Technology

Commercial and Residential Theater Lighting and Control Systems play an immense role in the finished ‘WOW’ of any project. As a theater design firm, Innovative Theatres actively strives, in every commercial and residential theater design, to fashion a lighting plan that is appropriate to the architecture, visually stunning and easy to operate. Theater Sound, Electronics and Projection is, without a doubt, the fastest evolving segment as a home theater firm…a moving target if you will. As the Home Theater contractor each new theater project requires a thorough review of product specifications to assure that the theater component selection is the most advanced and appropriate to fit client needs.

Theater Design and Construction Services

Innovative Theatres Los Angeles. Theater Design & Construction Services are available throughout the United States and World-Wide. Innovative Theatres has produced extensive commercial and residential projects in Cities that include Los Angeles, Beverly Hills, Pacific Palisades, Calabasas, Malibu, Santa Barbara, Montecito, Newport Coast, Newport Beach, Laguna Beach, San Diego, San Jose, San Francisco, Napa Valley and Las Vegas. Innovative Resort and Eastern locations include Aspen, Telluride, Vail, Chicago, New York City and the Hamptons. Innovative International regions include Toronto, London, Paris, Moscow, Mumbai, Berlin, Dubai, United Arab Emirates, Singapore and Beijing.